The main sporting event of the year was held in 11 cities of Russia. According to the official data, almost 2.5 million tickets were sold, i.e. 2.5 million Russian and foreign fans came to watch live the games of the championship. To support the event, Shvabe Holding has prepared fans’ discrete binoculars, automatic defibrillators and advanced navigation complex for pedestrians. The developments can be found in the World Cup host cities.
"It is a great honor for us to support the World Cup in Russia. Now I'm not speaking on behalf of the Holding, but on behalf of each employee. We are proud, we stand for, we are engaged. Although we are not on the field with a ball, but we contribute to this historic sporting event. Our participation in the project once again demonstrates the diversity of the products of the Holding. We have covered several niches: people friendly urban environment, health care, pleasant and memorable souvenirs for fans. It is really important that each of the presented developments is beneficial to people. We at Shvabe are going to develop this mission," said Alexey Patrikeyev, Shvabe Director General
Especially for fans, the Lytkarino Optical Glass Plant (LZOS) has developed a limited batch of 3,000 binoculars branded 2018 World Cup. The instruments increase the view 2.5 and 5 times by pressing the button, which gives a fine picture of the field from distant stands, the weight of a binocular is 250 gr. The binoculars are manufactured in red and blue and are available in all the World Cup host cities.
"We are definitely satisfied with cooperation with such a large holding company. It opens up extra opportunities for promoting the licensing program of the tournament and allows fans to get a really memorable product from the main football tournament in the world, "said Zakhar Nazarenko, General Director of Megalicence Entertainment, the authorized licensee of the 2018 World Cup.
One of the most advanced developments is available for the guests in Yekaterinburg: it is a city navigation complex for pedestrians manufactured at Ural Optical and Mechanical Plant (UOMZ) especially for the 2018 World Cup. There have been no similar systems in Russia yet, the system differs from the foreign analogues for its extended functionality. The domestic complex is equipped with an emergency button "individual-police", round-the-clock audio and video monitoring system, an access to Wi-Fi and a USB-connector for mobile device charging. Interaction with the map is carried out through the touch screen. The complex will inform the user about the weather and the sights, build a route, book a hotel and call a taxi. The navigation complex was developed at UOMZ within the framework of the ‘Safe City’ federal program.
Also, Shvabe delivered 150 automatic external defibrillators AND A15 manufactured at UOMZ to Yekaterinburg, Volgograd and Rostov-on-Don. One of the Holding's premier medical products is intended for first aid in case of sudden cardiac arrest. Resuscitation is carried out in four steps, each accompanied by visual and sound prompts. The device reacts only to the absence of fibrillation, which excludes any damage caused by false triggering. Medical facilities in Russia, including those in remote communities are also being equipped with automatic medical defibrillators AID A15